Google Free Digital Marketing Course: Digital Marketing is the new normal in today’s business world. Whether it’s a small and local business or a Fortune 500 company, Digital Marketing is one of the decisive factors for its success.
As of January 2021, there were 4.66 billion active internet users worldwide according to Statista. It’s a whopping 59.5 percent of the Global Population! Of this total, 4.32 billion (92.6 percent) accessed the internet via mobile services.
This shows the importance and reach of Digital Marketing. You can market your products, services, or whatever it is by reaching this many people all around the world. Unlike traditional marketing, it allows you to target, analyze, measure, and interact with customers more efficiently. In a nutshell, the opportunities with Digital Marketing are endless!
Learning Digital Marketing can benefit you in many ways. Besides being one of the hot, in-demand skills in the freelance industry, it can also help you grow your own business. When it comes to learning Digital Marketing, there are so many courses out there. It can become overwhelming to choose the right one to start with. How about learning it from Google—the market leader—for free?
5 Benefits of Digital Marketing for Small Businesses
The group of potential customers found online is a much larger group of people than you are likely able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. According to Olympianenefits, there are 5 Benefits of Digital Marketing for Small Businesses.
As a small business owner, you likely need to be very particular with how you spend your marketing budget. Marketing on digital channels usually requires less investment and you can be more precise with who your ads are targeting so you know you’re spending your marketing dollars on the people that matter to your business.
Digital marketing allows you to reach out to a wide audience quickly. People constantly spend more and more time on screens and digital advertising is present on almost every website we visit. By investing in digital marketing, you’ll be showcasing your brand in front of people instantly.
Define your Audience:
You probably have an idea of who your target audience is and where to reach them. With digital marketing, reporting metrics will show you exactly who is interacting with your ads and on what channels – you may find new audiences you hadn’t thought of before.
There’s no waiting on third party print shops to print all your materials. You don’t even have to leave your office chair to deliver the highest quality content straight to your audience.
Increased Brand Awareness:
It’s no surprise that the average person spends a ton of their day online. Nielsen Total Audience found that the average adult spends 11 hours a day interacting with some form of media online. There is an average of 3.2 billion social media users worldwide. Utilizing social media platforms as part of your digital marketing plan will increase the number of people who know about your business and can recognize your name.
Google Free Digital Marketing Course
Google is offering a Free Digital Marketing Course by the name “Fundamentals of Digital Marketing”. It’s the most comprehensive course that will introduce you to the world of Digital Marketing.
With a total of 26 Modules and 40 hours of content, Fundamentals of Digital Marketing is surely one of the best courses on Digital Marketing. It’s a self-paced course so you can manage it according to your schedule.
There are quizzes in each module and a final exam so you can assess your knowledge while you learn. And of course, there’s a free certificate that Google will award you upon completing the course.
Eligibility Criteria :
- Anyone from any field can apply for a google free digital marketing course.
- You must have internet and a laptop/smartphone to access this free skill development course.
- There are no restrictions on age, gender or academic background.
- You can enroll for the free online course anytime.
Here are some benefits of Google Free Digital Marketing Course:
- The course is free of cost.
- The course is open to everyone, whether they are professionals, new learners or students.
- Authentic Google Digital Marketing Certification.
- A badge is a digital recognition you will receive when you successfully complete a module in Digital Garage.
How to enroll
To enroll in the Google Free Digital Marketing Course, you need to visit the website of Google Digital Garage. It’s a learning platform where Google offers courses related to online marketing. The Fundamentals of Digital Marketing is one of these courses.
Once you visit the website, you can enroll in the Google Free Digital Marketing Course either by using your Google account or any other valid email. Just do that and Voila! You’re now ready to embark on this journey of becoming a Google Certified Digital Marketer
Upon completion, you’ll earn an authentic Digital Marketing certification from Google, by completing all modules in The Digital Garage. You’ll be able to download and print a copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you’ve passed the final test.